Last updated: September 10, 2026
We, Genética Pampeana Ltda., registered under Brazilian corporate taxpayer number (CNPJ) 64.096.073/0001-01, with head office at Mata Roma, State of Maranhão, Brazil, are committed to safeguarding your privacy and protecting your personal data.
The purpose of this document is to clarify which information we collect from users of the website https://www.geneticapampeana.com.br/, its subdomains and any microsites we may create, and how that data is used.
We recognise that your privacy matters. This Privacy Policy (the "Policy") therefore explains how your information and personal data are collected, used, shared and stored through our website and its related services.
This Policy applies to data processing carried out both online and offline, including data we collect through our website, our customer service channels, our social media profiles, technical events, and our commercial relationships with growers, dealers and partners.
You accept this Policy when you affirmatively agree to the use of your data for the purposes described herein — for example, by submitting a form, subscribing to our newsletter, or creating an account in our restricted area.
If you choose not to provide the personal data we require (we will indicate when this is the case), we may be unable to provide the service or support you have requested.
If you do not agree with this Policy, please do not proceed with registration and do not use the services offered on the website. Even so, we ask that you let us know your objections through the channel indicated in section 11, so that we may clarify or improve this document.
The amount and type of information collected varies according to how you use our website. This Policy applies to personal data we collect from the following sources:
We keep a history of the contacts made with our users, including materials downloaded from our pages, messages submitted through forms, and e-mail interactions.
When you click the content-sharing buttons on our pages, you publish that content through your own profile on the social network you select. We have no access to your login credentials on those networks, and we do not publish content on your behalf without an action from you.
We process personal data only on the grounds set out in Brazilian Federal Law No. 13,709/2018 (the Lei Geral de Proteção de Dados — LGPD, Brazil's General Data Protection Law), in particular:
Where the legal basis is not consent, we will still comply with applicable law and respect data subjects' rights.
If you only browse our website, we collect navigation data. When you visit the site, a cookie is placed in your browser, allowing us to recognise the device and understand how the pages are accessed.
Cookies are identifiers transferred to your browser or device that allow us to recognise it and tell us how and when the pages and features of the website are visited, and how many people access them.
We also use cookies and navigation data — such as page addresses (URLs) — to collect information about the date and time of your visit and the content you searched for and viewed. This data is collected automatically and stored in log files whenever you access the website.
We may use session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until deleted. Persistent cookies can be removed by following the instructions in your browser's help file. You may limit, refuse or disable cookies through your browser settings — but doing so may prevent some areas of the website from working correctly.
This Policy does not cover the use of cookies by third parties, and we are not responsible for their privacy policies and practices. Cookies placed by third parties may continue to track your online activity even after you leave our website.
When you complete a contact form, we collect the data you provide — such as name, e-mail address, telephone number, company or farm, municipality and state — together with the content of your message.
Location data (municipality, state and growing region) is used to direct the correct technical recommendation to you, since our varieties have specific regions of adaptation and sowing windows.
If you interact with our materials and content, we collect, in addition to your navigation data, data on your visits to our pages and any information you choose to share with us through forms, landing pages, microsites and e-mails.
In order to offer content that interests you, it may be necessary to cross-reference the data we collect about you, so that our communications are directed to what you expect to receive. This cross-referencing is not carried out in a discriminatory manner and does not infringe your individual rights or freedoms. You may request the amendment or withdrawal of these permissions at any time through the channel indicated in section 11.
In this context, your data may be used to:
If you create an account in a restricted area of the website, we will collect the data required for registration and authentication, as well as the access logs required by Brazilian Federal Law No. 12,965/2014 (the Marco Civil da Internet, Brazil's Internet Civil Rights Framework).
If you take part in an event we hold — such as field days and technical meetings — we may collect the data needed to confirm your registration, including name, contact details, company or farm, and municipality.
We may also capture images and video during events for record-keeping and institutional communication purposes, subject to authorisation obtained at the time of registration or at the venue.
We do not rent or sell your personal data. We may share it in the following circumstances:
Some of the services we use — such as hosting, e-mail delivery and traffic analysis — may store or process data outside Brazil. In such cases we adopt the safeguards required by articles 33 to 36 of the LGPD to ensure a level of protection consistent with Brazilian law.
You may choose not to provide us with your data, but some of it is necessary for us to assist you and for you to use certain features of the website.
Under the LGPD, you have the right to:
To exercise these rights, please use the channel indicated in section 11.
We may request additional information to confirm your identity before acting on a request. This is a security measure, intended to prevent personal data from being disclosed to anyone not entitled to receive it.
We will respond to requests within the period established by the LGPD. Where a request is particularly complex or involves multiple items, we will keep you informed of its progress and of the estimated timeframe.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, contractual and regulatory obligations or a request from a competent authority.
In setting the retention period we consider the volume, nature and sensitivity of the data, the potential risk arising from unauthorised use, the purpose of the processing, and whether that purpose can be achieved by other means.
By way of reference:
Once the retention period ends, data is deleted or anonymised, unless the law permits it to be kept.
We adopt technical and administrative measures to protect personal data against unauthorised access and against accidental or unlawful destruction, loss, alteration, communication or dissemination.
These measures include the use of an encrypted connection for data traffic on the website, access control based on the needs of each role, engagement of hosting providers that follow security practices recognised by the market, and guidance to our team on the appropriate handling of data.
Wherever access requires registration, the account will be protected by a password. It is your responsibility to keep your password confidential, to restrict access to your device, and to log out once you have finished.
No system is entirely immune to incidents. Unauthorised access, hardware or software failure and other factors may compromise data security. If you become aware of any situation that compromises the security of your information, please contact us immediately through the channel in section 11.
To exercise your rights, clarify any questions about this Policy or report an incident, please contact our Data Protection Officer (Encarregado pelo Tratamento de Dados Pessoais):
E-mail: privacidade@geneticapampeana.com.br
This Policy may be updated from time to time. We recommend that you visit this page regularly to stay informed of any changes. Where we make material changes that require fresh consent, we will publish the update and ask you to confirm your agreement.
This Policy is governed by Brazilian law, in particular Federal Law No. 13,709/2018 (LGPD) and Federal Law No. 12,965/2014 (Marco Civil da Internet). The courts of the District of Mata Roma, State of Maranhão, Brazil, shall have exclusive jurisdiction over any dispute arising from it, to the exclusion of any other, however privileged.
